OBJECTIVE:§ Research and write Spanish articles optimized for SEO purposes for Los Defensores. Use best practices to achieve high ranking search engine results such as link building, social media, guest blogging, etc.§ Utilize BrightEdge to identify opportunities for content optimization.§ Utilizing webmaster tools & BrightEdge, determine best keywords to track and measure performance on organic search at 3 month, 6 month and 12 month intervals.Create and input editorial content using Content Management Software.Solicit, gather, write, edit and/or coordinate editorial material as needed to ensure dynamic and timely content.Email Campaign Management & Analytics for Los DefensoresSPECIFIC DUTIES:SEO CONTENT DEVELOPMENT§ Work closely with Online Media Mgr. to ensure that all online content, including multimedia and local demand-generation material, is strategic, targeted, engaging, and consistent with corporate web strategies, brand guidelines and best practices.Collaborate with management to define, implement and manage efficient procedures and workflows for the web content life cycle, including creation, approval, legal clearance, revision and removal.§ Assist in reviewing scripts for ads and campaigns as needed.§ Develop and manage editorial content calendar, including regular site updates to promote solutions, products, news and timely content.Utilizing proofreading and editing skills, write and edit topical content for email blasts, website, social media, blogs, forums, infographics and newsletters.CONTENT OPTIMIZATIONReview SEO findings to make necessary changes to each page in order to attract more visitors to our websites. Monitor results and refine as needed.On a regular basis, make necessary content updates or changes to drive more visitors to the websites based on BrightEdge report findings.Assist with content syndication through directories, press releases and social bookmarkingEMAIL CAMPAIGN MANAGEMENT & ANALYTICSManage email campaigns in email service provider platform, including setup, testing, deployment, and reportingDevelop an email calendar for monthly deployment that will support broadcast & company strategiesAssess all email creative to ensure messages are compliant with our legal counselQA and approve all email campaigns to ensure that creative content, links, and copy are all correctEnsure utilization of current best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverabilityWork with the external email vendor to execute and deliver emailsProvide weekly/monthly reporting and actionable next steps that will grow and optimize the email campaignsCONTENT RESEARCH§ Perform keyword research for content creation§ Review and monitor competitors’ websites and campaigns§ Identify a wide variety of trusted legal resources and important news and commentary that will increase company exposure online.MISCELLANEOUSContinually gain more SEO knowledge through constant self-education & share new strategies.§ Consult industry data made available through search engine tools, blogs and webinars to gain insights into industry trends.Complete special projects, as assigned.STANDARDS & EXPECTATIONS§ Employee is expected to seek out new assignments and assume additional duties when necessary.§ Employee is expected to be punctual & observe prescribed work break meal periods.§ Employee is expected to adhere to attendance policies, follow safety and conduct rules and adhere to all company policies.§ Employee demonstrates the ability to cooperate, work and communicate with co-workers, whether they are supervisors or subordinates.§ Employee demonstrates proper judgment and decision making skills.REQUIREMENTSQualification Requirements:To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.Education and Experience:Bachelor’s degree from an accredited university.Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, hear, stand, or walk. The employee is required to use hands to finger, handle or feel objects, tools or controls.Work Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work is usually moderate and the stress level is considered moderate.This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technological developments).
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