Position Summary: We are looking for a highly motivated, performance-driven brand marketer to join our team. In this role, you will serve as the strategic lead to champion our brands and be responsible for developing, implementing, and driving innovative brand marketing strategies. You will be responsible for growing brand awareness, promoting our thought leadership in partnership with PR, and collaborate on key events with the industry, customers, and partners.Reporting to the VP, Emerging Initiatives, you will lead and drive our PR/AR/Social strategy in support of our thought leadership efforts as well as develop our content strategy / storytelling agenda. You will partner with cross-functional teams and agencies, leveraging our marketing research to define and execute our brand strategy.Candidates must demonstrate a strong bias for action and drive to resolution with prior experience managing brands, with a strong track record of defining and delivering initiatives that drive marketing success. The successful candidate is passionate about being a brand steward, is highly analytical, and has the ability to influence cross-functionally to deliver results, and must be able to perform and deliver results under only general supervision.Responsibilities / Job Duties:Partner with the VP, Chief Digital Officer, CMO and other cross-functional leads to develop and implement a strategic brand plan, identifying key strategies to enhance brand equity / identity and bring the brand’s vision to life. The plan should address the strategic role of products in the portfolio, brand health, relevancy to the consumer / patient target, and inform channel and customer strategies.Develop and implement innovative brand strategies input into go-to-market strategies that build awareness and generate qualified demand while achieving revenue targets.Manage critical events communications in partnership with cross-functional leads.Oversee and participate in rigorous brand marketing research translating key insights into a more refined brand strategy / messaging and brand architecture that will communicate PCF’s leadership in prostate cancer research and influence brand perception by customers, the industry, and press / analysts.Develop, implement, and manage programs/projects from conception to completion, overseeing all aspects including requirements gathering, scope definition, resource planning, project timeline, budget management, risk management and change control.Present and communicate results of key brand initiatives and research and critical events communications plans throughout the team and with the Leadership Team.Build and lead a team of content / storytellers who will be able to bring a strategic brand messaging plan to life via all mediums (web, white papers, patient case studies, etc.).Skills / Experience:8+ years brand management, brand marketing/awareness, and brand strategy design and implementation, preferably with a nonprofit background. Experience working with software products, technology, or medical industry preferred.Bachelor’s degree required, advanced degree preferred.Working knowledge of the techniques and methods to develop strong strategic brand initiatives and effective marketing programs from concept to execution including brand methodology, brand identity, planning, measurement, and brand architecture systems.Passionate about building brands and content strategies to deliver compelling content / storytelling for all types of communication forms, including digital campaigns, white papers, blogs, etc. to customers.Professional / advanced writing and editing skills with the ability to articulate the brand strategy, translate business ideas into lay terms, and to engage with diverse audiences, including peers, senior management and relevant industry conferences.Strong leadership track record with ability to work effectively with all levels of management. Must be able to work under only general supervision and regularly exercise discretion and independent judgment.Successful track record of building, mentoring and coaching a team.Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of ROI analysis.Excellent judgment and creative problem solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers.
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